Verbier Festival TALKS25 July 2025

Can Virtual Be Genuine?

VR, AI and Creative Expression in the Arts

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Pierluigi Christophe Orunesu

CEO Cybel'Art / Virtual Hall® conceptor

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Steve Roger

CEO Orchestre de la Suisse Romande / Virtual Hall® owner

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Moderator

Verbier Festival TALKS

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Pavillon des Combins

Verbier, Switzerland

About this Talk

At the Fondation du Verbier Festival TALKS, this session explores a central question for the future of culture and immersive media: can something virtual be genuinely authentic? With Steve Roger, this conversation examines how VR and AI are reshaping ideas of authenticity, presence, and creative expression in the arts.

Chapters

✦ Key Themes

Ideas Explored

The conversation navigates three interconnected themes that define the future of art and technology.

Virtually Genuine

Can something created in virtual space carry the same emotional weight and authenticity as a live experience?

AI as Creative Partner

Exploring the evolving role of artificial intelligence in artistic creation — from tool to collaborator.

Humanizing Digital

The imperative to preserve the human dimension in immersive media — capturing and augmenting the real, not replacing it.

As immersive technologies continue to evolve, the discussion considers their impact on the artistic experience, on the relationship between performers and audiences, and on the ways art may be created, perceived, and shared in the years ahead.

Verbier Festival TALKS

Fondation du Verbier Festival — Pavillon des Combins

With thanks to

The Verbier Festival and the Fondation du Verbier Festival TALKS for hosting this important exchange on the future of art and technology.

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